Network and relationship allocation and identification for the Red Bull Company in Thailand Benjamin Bach

ISBN:

Published: July 2nd 2007

Kindle Edition

60 pages


Description

Network and relationship allocation and identification for the Red Bull Company in Thailand  by  Benjamin Bach

Network and relationship allocation and identification for the Red Bull Company in Thailand by Benjamin Bach
July 2nd 2007 | Kindle Edition | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 60 pages | ISBN: | 4.39 Mb

Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1st, University of Lincoln (Faculty of Business & Law), course: Global Relationship Marketing, 111 entriesMoreEssay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1st, University of Lincoln (Faculty of Business & Law), course: Global Relationship Marketing, 111 entries in the bibliography, language: English, abstract: This report critically analyses the network allocation and identification for the Red Bull Company in Thailand, and highlights strategic focal net implications in developing this emerging market.

The first part of this report will determine major focal networks in Thailand by applying theoretical models to highlight and categorise the most crucial key market domains Red Bull needs to be connected with, while consolidating a position in the Thai functional beverage market. The second part of this essay aims to identify possible strategic implications, in order to build a solid and long-lasting position in the Thai market while collaborating with its potential network constituents. As business networks are getting increasingly important as a powerful tool for strategic business development (McAuley, 2001) and uncertainty attenuation whilst expanding business operations in foreign countries (Hollensen, 2004).



Enter the sum





Related Archive Books



Related Books


Comments

Comments for "Network and relationship allocation and identification for the Red Bull Company in Thailand":


tikurila.pl

©2009-2015 | DMCA | Contact us