International Franchising in Emerging Markets: Central and Eastern Europe and Latin America Dianne H.B. Welsh

ISBN: 9780808006367

Published: March 30th 2005

Paperback

318 pages


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International Franchising in Emerging Markets: Central and Eastern Europe and Latin America  by  Dianne H.B. Welsh

International Franchising in Emerging Markets: Central and Eastern Europe and Latin America by Dianne H.B. Welsh
March 30th 2005 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 318 pages | ISBN: 9780808006367 | 4.67 Mb

•Foreword by Martin Mendelsohn•Executive Summaries•Introduction•Franchising Successfully Circles the Globe•International Business Format Franchising and Retail Entrepreneurship•Franchising as a Source of Technology Transfer to DevelopingMore•Foreword by Martin Mendelsohn•Executive Summaries•Introduction•Franchising Successfully Circles the Globe•International Business Format Franchising and Retail Entrepreneurship•Franchising as a Source of Technology Transfer to Developing Countries•Modular Approach to Branding and Operations•Interdependence Within Marketing Networks•Franchising in Russia•Hospitality Franchising in Russia for the 21st Century•Franchising as Tool for SME Development—Central European Countries•Central Europe: Franchising in Slovenia•Bulgaria—Economic Development and Franchising•Franchising in the Internationalization of Business: Croatia•World-Class Franchising: Brazil•NAFTA and Franchising•Globalizing Through Franchising: Mexico•Strategic Alliances: The Entry of Silver Streak Restaurant Corp.

into Mexico•Final Reflections on International Franchising in Emerging Markets



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